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Here are the brands featured this week: Nike Apollo Global Management, Inc. Club Atlético de Madrid HUMAIN Sportradar NBC SportsGenius Sports WPP Media Formula 1

Tech-doping is a perfectly reasonable thing for a governing body to legislate against. Tech-led safety is not.   The recent brouhaha around Team GBs skeleton helmet was

Here are the brands featured this week: International Olympic Committee – IOC Women’s Health, Sports & Performance Institute (WHSP) Siemens Healthineers World Athletics Otro Capital

Here are the brands featured this week: Global Sport Group (GSG) CVC Equine Network ORRECO Australian Open JD Sports Fashion Microsoft Copilot ChatGPT Click here

The Ashes in Australia are a big deal and every England supporter I know was excited for the series.   The reaction to how it unfolded has been

Here are the brands featured this week:Nike PUMA Group McLaren Group BBC News University of Bristol Madevo AI YFM Equity Partners Cricket Australia Click here

When an event bills itself as the next frontier in sport, you’d hope the minimum requirement is that it sparks excitement or, failing that, curiosity. For me The Enhanced Games have managed neither, they’ve just left me very uneasy. 

Here are the brands featured this week:Lenovo FIFA World Cup 2026On JD Sports Fashion Park Place Technologies Skynewsuk.com Global Sport Group (GSG) Click here to

In marathon running, the myth is that it is all about the athlete. The truth is more interesting. The four great stages of this popular test

The next Winter Games is only weeks away, and word has it there is a touch of anxiety at IOC HQ. Not panic, just the

The entire team at The STA Group sends our warmest wishes for a joyful festive season. Thank you for being an integral part of our

Like an unsupervised artistic genie, AI can conjure almost anything a lazy creative might request: a snuff film script, a punk love song, even a