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The sports technology sector is a rapidly moving and evolving space. The STA Group is at the heart of this and shares news, opinion and insights from all walks of the industry
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The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Click here to read the latest Access Innovation Newsletter Featuring news and analysis on Major League Baseball (MLB), Sports Data
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The punchline to the old joke about how to make love to a porcupine is ‘carefully’. And you give the same answer if someone asks you how to bring officiating technology into sport.
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The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Click here to read the latest Access Innovation Newsletter This week we’re featuring stories on: IBM, TPG, LEARFIELD, Nike, EKF
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What makes Augusta so compelling for amateur golfers is that it reassures us. Watching the world’s best players wrestle its brutality reminds us just how difficult the game can be.
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The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Click here to read the latest Access Innovation Newsletter This week we’re featuring stories on: Sunderland AFC, Fujitsu, Amer Sports,
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One of the most interesting battles in sport right now is between the brands dressing it. If you haven’t yet noticed, the message from the major sports kit brands is to declare their tech-forward credentials.
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The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Here are the brands featured this week: Wimbledon Google WHOOP Nike National Football League (NFL) TMRW Sports Women’s Super League
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Headlines shouting about VAR arriving at Wimbledon might look like they are about accuracy or a brave new world, but there’s a bigger trend
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The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Here are the brands featured this week: Formula 1, Blackstone, Indian Premier League India, Royal Challengers Bengaluru (RCB), Aditya Birla
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Hands up if you thought McLaren was going to dominate the opening races of the new Formula 1 season. Now
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Access Innovation Newsletter Sign Up
Here are the brands featured this week: Callandor Group, Signing Day Sports, Arccos Golf, World Athletics, Hockey New Zealand Click
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Sports bodies have spent the past decade collecting extraordinary amounts of data about athletes … while remaining oddly unclear about who actually owns it.  The European Union’s Data
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The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Click here to read the latest Access Innovation Newsletter Featuring news and analysis on Major League Baseball (MLB), Sports Data Labs, Apple, FANZO, Toronto Tempo,
Read More
The punchline to the old joke about how to make love to a porcupine is ‘carefully’. And you give the same answer if someone asks you how to bring officiating technology into sport.
Read More
The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Click here to read the latest Access Innovation Newsletter This week we’re featuring stories on: IBM, TPG, LEARFIELD, Nike, EKF Diagnostics, Beep Insights, Indiana Fever,
Read More
What makes Augusta so compelling for amateur golfers is that it reassures us. Watching the world’s best players wrestle its brutality reminds us just how difficult the game can be.
Read More
The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Click here to read the latest Access Innovation Newsletter This week we’re featuring stories on: Sunderland AFC, Fujitsu, Amer Sports, Grass Valley, Genius Sports, PUMA
Read More
One of the most interesting battles in sport right now is between the brands dressing it. If you haven’t yet noticed, the message from the major sports kit brands is to declare their tech-forward credentials.
Read More
The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Here are the brands featured this week: Wimbledon Google WHOOP Nike National Football League (NFL) TMRW Sports Women’s Super League Football Sportable Click here to
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Headlines shouting about VAR arriving at Wimbledon might look like they are about accuracy or a brave new world, but there’s a bigger trend if you look deeper. Let’s face it,
Read More
The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Here are the brands featured this week: Formula 1, Blackstone, Indian Premier League India, Royal Challengers Bengaluru (RCB), Aditya Birla Capital Group, The Times Of
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Hands up if you thought McLaren was going to dominate the opening races of the new Formula 1 season. Now keep your hands up if
Read More
Access Innovation Newsletter Sign Up
Here are the brands featured this week: Callandor Group, Signing Day Sports, Arccos Golf, World Athletics, Hockey New Zealand Click here to read the latest
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Sports bodies have spent the past decade collecting extraordinary amounts of data about athletes … while remaining oddly unclear about who actually owns it.  The European Union’s Data Act is about to sharpen
Read More