The Moment Sport’s Future is Revealed
The Smarter Sports Awards 2026 Broadcast
coming soon...
Hundreds of business leaders have already secured their passes.
What will they know tomorrow that you won’t?
The global sports sector
will pause for 75 minutes
On 13 May 2026 over 3,000 sports industry leaders shaping sport’s future stopped for 90 minutes to see which ideas, technologies and organizations are setting the benchmark to meet sports’ next era.
We celebrated the smartest brands and listened to the smartest speakers. Stay tuned to hear what comes next….
Join the Room Where Industry Leaders Convene
The Smarter Sports Awards is where vision meets influence, attracting brands and people at the forefront of sport.
Our VIP Guestlist spanned leaders who are suits, tracksuits, labcoats and wallets, including:
Major League Baseball
Managing Director
Premier League
CMO
World Rugby
Head of Corporate Communications
England Athletics
Chief Executive
FC Bayern München
Head of Digital
Australian Olympic Committee
Head of Performance Operations
Genius Sports
Marketing Manager
Sportradar
EVP, Global Marketing
DAZN
SVP, Media Operations
Apple
VP, Fitness Technologies
Principal Partner
Batfast
Global CEO
Wimbledon
Associate Director
Commonwealth Sport
Head of Games Programs
Ticketmaster Sport
CMO, Sports
LIV Golf
Head of Partnerships
San Francisco 49ers
Manager, Corporate Communications
MLSE
CMO
ECB
CTO
British Cycling
Performance Director, EA
Sport England
Director of Sporting Systems
Racecourse Media Group
CMO
Emirates Team New Zealand
Media and Communications Manager
Glamorgan Cricket
Chair
Grabyo
Head of Digital Marketing
Beyond Sports
VP, Marketing
Blazepod
CTO
Rapsodo
SVP, Product
FORM
CEO
TeamSnap
Sports Partnerships Team
Prevent Biometrics
VP, Marketing
Professional Squash Association (PSA)
CEO
USA Fencing
Director of Communications
Wales Netball
CEO
Women in Football
CEO
Welsh Government
COO
Brighton & Hove Albion Football Club
Chief Technology Officer
DPL European Tour
Chief Technology Officer
Infosys
Chief Architect
DAZN
VP, Programmatic and Advanced Advertising
DFL Deutsche Fussball Liga
VP, Product Management
The Guardian
Position
The Times
Chief Sports Correspondent
Stats Perform
VP, Marketing
Bloom Sports
CEO
Elite Skills Arena
CEO
Envision Sport Group
CEO
Forte Talent Group
CEO
Genletics
CEO
Motion Applied
CEO
onGRID
CEO and Founder
Personar
CEO and Co-Founder
Total Kombat
President and Co-Owner
10XU
Co-Founder and CEO
Al Laith
COO
Athlosfit
Founder and Director
Stats Perform
Director of Women’s Sport Strategy
Bio-Synergy
COO
Bolt6
CMO
Boombox
Executive Producer
Brabners
Commercial and IP Legal Director
Bubble Agency
CTO
C.D. Leganés
COO
Cortex
Position
Curveball Digital
Co-Founder
Datalys Center for Sports Injury Research and Prevention
Chief Science Officer
Ellipse
CMO
Equestic
CTO
FansXR
Co-Founder
Fastbreak AI
COO
Freuds PR
Director
HAND
Founder and CEO
Heriot-Watt University
Assistant Professor in Sports Engineering and Biomechanics
Horseware
COO
Forte Talent Group
Director
InSports Euro Latam
Strategic Development Director
JioStar
Head, Sports and Live Experiences Production Technology and Services
JSA Partners
PR Manager
Looper Insights
VP, Marketing
Low6
CEO
Metropol9
CMO
Mills & Reeve
Partner
Monterosa
CEO
Payment Labs
CTO
PlayMoreGolf
CEO
Predictive Fitness, Inc.
CEO
PT SportSuite
CEO
RE ZRO
CTO
RED.SPORT Network
CTO
Rhenac
COO
RWS Global
CMO
Sheridans
Head of Sport
SimWin Sports
CEO
Solidsport
Head of Product and Engineering
Sports In Video Ltd
CEO
Sportsfan360
Founder and CEO
StumpEye
Director
Tennis ComStat
CEO
The LBA
CTO
TixServe
Co-Founder
UK-Ukraine Tech Exchange
CMO
Whoosh
Relationship Manager
YouCoach SRL
CEO
RFU
Digital Technology Director
IRFU
Director of Communications
Premier League Studios
Director of Technology
Head of Broadcast Video and Ads
DFL Deutsche Fussball Liga
Head of Product Management, Audiovisual Rights
HOK
Principal
Invictus Games
CRO
Resonance Energy Wear
Chief Operating Officer
Brighton & Hove Albion Football Club
Head of AI
Vodafone
Head of Sponsorship
Times Radio
Deputy Head of News
Scottish Rugby Union
Head of R&D and Innovation
WSC Sports
Head of Business Partnerships
IBM
Senior Managing Consultant
Capgemini
Managing Consultant
Piing
Commercial Director
Rocket Sports
Account Director
Sport Science Agency
Director
Wimbledon
Digital Strategy and Products Lead
Feldspar
Founder
GSI Performance
Founder and Owner
SportVot
Founder
Blocksport
Board Member
Total Sports Hub
Head of Marketing
Enterprise Ireland
Portfolio Manager
Dizplai
Senior Growth Manager
Torpey
Sports Technology Lead
URUNN
Design Lead
Salesforce
Sports Partnerships
Hundreds of Industry Leaders will be watching...
Ensure you’re in the room with them
The Live Broadcast Goes Beyond Winner Announcements
Hosted by David Garrido and with a series of expert guests, viewers will gain access to:
- Live expert insight
- Immediate winner reaction
- Interviews with the leaders behind this year’s most significant work
-
Commentary on the trends shaping
the next commercial cycle
This is where the sector’s smartest operators
explain not just what won, but why it matters
Senior decision makers from across sport, media, investment and technology have already bought their passes.
When the broadcast closes, they will know:
- Who is setting the benchmark
- Which technologies are being rewarded
- Where competitive pressure is building
- What the next strategic priorities look like
The only question is whether you are ahead of that conversation or reacting to it
This is not simply an awards broadcast.
It is the moment the industry
collectively sees where sport is going next
The Smarter Sports Awards reveals the organizations and ideas already changing how sport performs, operates, engages audiences and builds competitive advantage.
By the time the broadcast ends, the sector will have a clearer view of:
- Where investment confidence is building
- Which technologies are becoming essential
- Where innovation is delivering measurable return
- Which organizations are leading the next era of sport
Save The Date
Date: Wednesday 13 May 2026
Time: 4:30 PM BST
Format: Global live broadcast
Host: David Garrido
Access: Streaming pass required.
Until the Global Broadcast
