Website
Advertising Specifications
We have an unrivalled place in the global sports technology sector and you can get your brand seen in a way that is super-easy and highly cost effective.
Newsletter Advertising
Supply Specifications
Display Banner Placement
Newsletter Advertisement placement within The STA Group newsletter, distributed through Zoho Campaigns to The STA Group’s opted in audience of sports, technology, performance, investment and innovation professionals.
Client Supplies:
- Image Size: 1200 x 300 px recommended
- File Formats: JPEG or PNG
- Max. File Size: ideally under 500 KB
- Destination URL link
- Alt text
Creative Guidance
All newsletter creative should be supplied in final approved form, optimized for email, clear on mobile and suitable for a senior sports industry audience.
Deadlines
Final copy, images and links must be supplied at least five working days before the scheduled newsletter date. Late supply may result in the placement being moved to the next available newsletter date. Placement dates are subject to availability.
Book Advert
Product | Cost | Payment Link |
|---|---|---|
Newsletter ad one week | £395 | Book advert |
Newsletter ad two weeks (consecutive) | £670 | Book advert |
Newsletter one month (ie 4 consecutive insertions) | £1,135 | Book advert |
Newsletter four ad bundle (non-consecutive) | £1,350 | Book advert |
Podcast Sponsorship and Messaging
Supply Specifications
Placement
Sponsor messaging within The STA Group podcast content, reaching an audience interested in sports technology, innovation, performance, media, investment and the business of sport.
Podcast Host Read Message
Length:
- 20 to 30 seconds
Client Supplies:
- Script: up to 75 words
- Preferred pronunciation of brand, product and spokesperson names
- Destination URL link for show notes
- Any required compliance wording where relevant
The STA Group will adapt the copy into a natural host read style where required.
Pre-recorded Audio Advertisement
A client supplied audio advert inserted into the episode.
Length:
- 30 seconds
Client Supplies:
- Final audio file
- File format: WAV or high quality MP3
- Script for reference
- Destination URL link for show notes
- Confirmation that music, voiceover and production rights have been cleared
Deadlines
Sponsor copy, links and any audio files must be supplied at least seven working days before recording or publication, depending on the agreed placement. Late supply may result in the sponsor message being moved to a later episode.
Book Advert
Product | Cost | Payment Link |
|---|---|---|
Podcast x 3 episodes 15 second pre roll supplied | £400 | Book advert |
Podcast x 3 episodes 30 second mid roll supplied | £675 | Book advert |
Podcast 3 episode 15 second pre roll scripted | £675 | Book advert |
Podcast x 3 episode 30 second mid roll scripted | £1,100 | Book advert |
Podcast x 6 episode (whole series) 30 second mid roll scripted | £2,000 | Book advert |
Review Advertisement
Supply Specifications
Placement
Advertisement placement within The STA Group’s Review, a digital editorial publication covering the companies, technologies and decisions shaping the future of sport.
Wide Banner Advertisement
Client Supplies:
- Final advert artwork
- Recommended dimensions: 2240 px wide x 400 px high
- File format: JPEG or PNG
- Destination URL link if the advert will be linked in the digital version
- Alt text if required for digital accessibility
Full Banner Advertisement
A larger visual Advertisement placement within the Review.
Client Supplies:
- Final advert artwork
- Recommended dimensions: 2240 px wide x 1600 px high
- File format: JPEG or PNG
- Destination URL link if the advert will be linked in the digital version
- Alt text if required for digital accessibility
Artwork Guidance
All Review Advertisement creative should be supplied in final approved form. Artwork should:
- Be supplied at the correct dimensions
- Use high resolution imagery
- Be suitable for digital publication
- Avoid small text or dense layouts
- Keep essential text and logos clear of the artwork edges
Copy and Claims Guidance
Advertiser copy should be clear, accurate and relevant to a senior sports industry audience, avoiding unsupported claims, overly promotional language, misleading urgency and claims that cannot be substantiated.
Rights and permissions
The advertiser is responsible for ensuring it has the right to use all supplied copy, logos, imagery, names, claims and other creative assets.
Deadlines
Final artwork, links and any required alt text must be supplied by 30 October 2026. Late supply may result in the placement being moved to a later edition or excluded from the Review if production deadlines cannot be met.
Review and Approval for All Advertisement in The STA Group Properties
The STA Group reserves the right to request changes where creative does not meet technical, editorial, legal or brand requirements.
Book Advert
Product | Cost | Payment Link |
|---|---|---|
Annual Review banner ad | £950 | Book advert |
Annual Review page display ad | £1,500 | Book advert |