We work with global
visionaries to identify,
inform and celebrate
the most innovative
brands in sports
The STA Group champions the best sports technology globally so helps power the success of your business and keeps you better informed. When you engage with us, you and your brand become more competitive in the sports market.
We do this through The Smarter Sports Awards, The Smarter Sports Review, The Smarter Sports Power List, The Listed, the newsletter, Access Innovation, bespoke networking and private events as well as our own social channels.
Recognized as the leading, international mark of excellence, The Smarter Sports Awards celebrates tech-led innovation in sports, globally.
The Smarter Sports
Review
The Smarter Sports Review is a yearly report which summarizes technology trends, influences and activity within the sports sector and offers both opinion as well as data.
The Smarter Sports
Power List
The Smarter Sports Power List is the ultimate industry guide to the brands shaping the future of sport and sports innovation.
The Listed is an exciting new global initiative, highlighting the most influential individuals and technologies driving sports innovation forward across important regions.
News & Opinion
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Our mission is to provide the industry with key insights into sports technology. Sign up to find out more about what we do, and what’s going on in the sector.
To work with us on the next edition e-mail us now.


