Informing, Inspiring and Celebrating Sports Technology Worldwide
Sports Technology Awards
Recognized as the leading, international mark of excellence, the Sports Technology Awards celebrates tech-led innovation in sports ...
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STA Access Innovation
To run a sports organization successfully, senior executives need to understand many different and new technologies like never before ...
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STA Startup Awards
The STA Startups finds tomorrow’s best sports technology, today. Celebrating outstanding and innovative young businesses ...
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News and Opinion
2022 Sports Technology Awards Winners Revealed
12 May saw some of the biggest brands in global sport convene to see who secured the coveted trophies in ...
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The Exponential Growth of Sport Tech Start-Ups
The sport tech sector is booming with record numbers of new start-ups entering the market and investment levels soaring. In ...
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Ponzi Scheme or Limitless Potential? Cryptocurrencies and Sports
The last 18 months has seen cryptocurrency companies become some of sports’ biggest advertisers and sponsors as part of their ...
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NFTs: Bubble or Blueprint?
It seems that sport is awash with NFTs (non-fungible tokens), with every daily trade bulletin containing stories of brands launching ...
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Oakwell Sports Advisory Joins The STA Group Sponsor Family
The STA Group is delighted to announce our new partnership with Oakwell Sports Advisory. Oakwell is the only dedicated corporate ...
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2022 Sports Technology Awards Shortlist Revealed
2022 Sports Technology Awards Shortlist Revealed: ‘Sports Tech is Moving from Evolution to Revolution…’ LONDON, UK: Today (9 February 2022) ...
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