Sports Tech News to Inspire You – 18.06.2026

The STA Group Access Innovation Newsletter – For Curious Minds in Sports

Click here to read the latest Access Innovation Newsletter

What do Formula 1 ticketing, World Cup cooling kit, athlete workload data and in game advertising have in common?

They are all in this week’s Access Innovation.

Whether you work in business, performance, innovation or investment – there’s some vital news for you…

For Suits – check out what Formula 1, Fever, Fox Corporation and Roku are doing

For Tracksuits: get in the know with the latest moves from adidas and STATSports

For Labcoats: make sure you don’t miss these: ASICS, HumanFab and the United Football League (UFL)

For Wallets: some money stories courtesy of Electronic Arts (EA) and MOGL

Reach out to share your thoughts and news 👉 news@sportstechgroup.org

Sports Tech News to Inspire You – 04.06.2026

The STA Group Access Innovation Newsletter – For Curious Minds in Sports

Click here to read the latest Access Innovation Newsletter

Sports valuations keep climbing, but investors appear to be getting more selective about where long-term value really sits.

This week’s Access Innovation looks at what might be behind that shift, who is driving it and why sports capital may be entering a more discriminating phase.

Featuring Alpine, Oakley Capital, Nardo Experience, Populous, FIFA and more.

Reach out to share your thoughts and news 👉 news@sportstechgroup.org