US Olympic Committee Sport Technology Director to Deliver Awards Keynote Address

Silicon Valley Giants Are a Serious Force in Sport Technology for US Olympians

Dr Phil Cheetham, the US Olympic Committee’s Director of Sport Technology and Innovation, will deliver the keynote address at the 2019 Yahoo Sports Technology Awards ceremony. The speech, titled ‘Silicon Valley Giants are a Serious Force in Sports Technology’, will share how the USOC has partnered with executives from leading tech brands to create an investment fund, and how this approach could be the future force shaping the sector.

Cheetham is an Olympian and leading innovator in biomechanics. His role at USOC is to develop technology to help optimize Olympic athletes’ performance and recovery and help allocate funds donated by the USOC’s Technology and Innovation Advisory Board.

As well as being the leading global celebration of tech-led innovations in sport, the Yahoo Sports Technology Awards, part of the Sports Technology Awards Group, is also a valued forum for insights and networking, and the ceremony opening address is a key part of this.

Rebecca Hopkins, CEO of the Sports Technology Awards Group explained: ‘Technology can reasonably claim to be the biggest factor changing sports over the past 10 years, now tech-giant investment looks set to be the next major influence on industry development and market disruption. Silicon Valley engagement is something of a Holy Grail for many sports executives so understanding how to harness the technical and financial power of technology’s biggest brands is fascinating. Sports leaders and visionaries will be excellently served by the insights Phil has to share.’

Cheetham added: ‘I’m a long-standing, passionate advocate of technology’s role in helping athletes, so it is exciting to take this to the next level. The executives at the top of Silicon Valley have unrivalled tech knowledge and this, combined with access to their level of funding, will be immensely beneficial for both business and sport.  I am looking forward to sharing these insights with my peers at the Awards.’

Cheetham’s address opens the Yahoo Sports Technology Awards ceremony taking place on May 2nd at 6.30pm at the Roundhouse, London. Tickets are available at https://www.universe.com/events/2019-yahoo-sports-technology-awards-tickets-SKP6JD or +44 (0)20 3150 2080.

To see the full shortlist click here

Art Manteris inducted into Sports Betting Hall of Fame

An announcement from our Media Partner, SBC

Art Manteris inducted into Sports Betting Hall of Fame

 

Art Manteris, Vice President of Race and Sports Operations at Station Casinos, will be inducted into the SBC Sports Betting Hall of Fame, as the industry prepares to celebrate his contribution to sportsbook development in Nevada.

 

With over 35 years of Nevada race and sportsbook expertise, Manteris was responsible for the development of the state’s first computer networking of race and sportsbooks in the late 1980’s, and has acted as a prominent policy contributor to a number of regulatory boards.

 

The Hall of Fame ceremony is being held on 25 April 2019 at Sky Room in Manhattan (330 West 40th Street) and is part of the closing party of the biggest dedicated sports betting conference in the US – Betting on Sports America – which is being held at the nearby Meadowlands Exposition Center in New Jersey.

 

Former NJ senator Chris Christie was confirmed as the first new member of the Sports Betting Hall of Fame last month, with Manteris the second to be announced.

 

Manteris has a very colourful history in the world of sports betting having played an integral role in developing and overseeing Station Casinos’ 16 new or remodelled sportsbooks.

 

Rasmus Sojmark, Founder and CEO of Sports Betting Community, said: “We are really pleased to be able to welcome Art Manteris to the Sports Betting Hall of Fame. So many people in the industry had good things to share about Art given his longevity and legacy in the sports betting industry. He will be recognized as a key driver of sportsbook development in the US, including on mobile, and prominent contributor to gaming regulation across the country.”

 

Manteris added: “Technological development has played a key role in furthering sports betting across the US, and I am glad I was able to play a role in that. I am delighted to be recognised by the sports betting industry for what we have built in Nevada and look forward to seeing what the future holds for the U.S. industry.”

 

The purpose of the Hall of Fame, first established by SBC in 2016, is to honour, preserve and perpetuate the names and outstanding accomplishments of personalities who have added true value to the sports betting sector.

 

The Hall of Fame’s esteemed members are Mark Blandford, Carsten Koerl, Howard Chisholm, Paris Smith, Fred Done, Vigen Badalyan, Pontus Lindwall, Fabio Schiavolin, Warwick Bartlett, Norbert Teufelberger, Constantinos Antonopoulos and Chris Christie.

The Sporting Club Teams Up with Sports Technology Awards Group

Today (11th March), The Sporting Club, the international private member’s network with a system of permanent venues, was announced as the latest company to sign a Global Partnership with the Sports Technology Awards Group. The Group leads the global sports industry in championing the best tech-led innovations across international sports, part of which is offering its brand network and event guests unrivalled networking opportunities, and this latest partnership is testament to this.

The Sporting Club, the brainchild of Ian Stafford, the multiple award-winning journalist, author and broadcaster, is a business networking proposition based on its membership’s love of sport. Offering members, the use of club houses across London (Mayfair, Soho and the City), Manchester and Dublin, (with more locations to be announced abroad shortly), The Sporting Club provides additional services such as exclusive, intimate events with major names in sport, and a proactive networking mechanism. This spans personal introductions, an extensive event series, an exclusive and member-only digital portal, all of which creates business for its rapidly expanding membership.

Rebecca Hopkins, CEO of the Sports Technology Awards Group, explained the relationship: ‘Our business is fundamentally a B2B proposition, so networking is a core part of what we do. By partnering with The Sporting Club, we can create an even more valuable network for our benefactors, as well as giving them access to city-centre bases internationally. Additionally, The Sporting Club gives its members access to elite athletes across a wide range of sports, as is evidenced by the role it is playing at our next major event. This is The Yahoo Sports Technology Awards on May 2nd in London, where Sporting Club’s network of sports legends will be on hand as category presenters.’

Ian Stafford, The Sporting Club’s, Owner and Founder, added: ‘I’ve enjoyed seeing the work of STA Group evolve over the past few years and it is an indisputable fact that technology and sport are now inextricably linked. Our membership – both business people in sports and the wider commercial world, as well as our athlete network – are fascinated by this, so we believe that our members and those who support the work of the STA Group are naturally aligned in their business thinking and interests. We look forward to opening our doors to more technology visionaries from the sports world and are excited to be a key part of the Yahoo Sports Technology Awards ceremony.’

For more information about the Sports Technology Awards Group please visit www.sportstechgroup.org and for more information about The Sporting Club, please visit https://thesportingclub.co/

2019 Winners of the STA Startups Revealed

Gaming, VR and Digital Coaching Amongst the Companies Leading ‘Innovation from Inception’  

Today the STA Startups, part of the Sports Technology Awards Group, in conjunction with Presenting Partner, Sportradar, the global leader in sports data intelligence, revealed its 2019 winners. In keeping with the nature of the sector, the emerging star line-up was revealed by video stream across a series of global channels, including Yahoo Sport.

Facing fierce international competition, as well as the scrutiny of a 20-strong panel of industry-leading judges, including Gfinity’s Amanda Lawson, UEFA’s Daniel Marion, the LMA’s Richard Bevan and the FEI’s Stéphane Schwander, the eventual winners were:

  • Deal of the Year – Vald Performance’s Acquisition of ForceDecks
  • Best Seed Funded Business – Guided Knowledge: the Next Generation of Wearables
  • Best Crowdfunded Business – Incentive Games
  • Series A Funded Businesses – Adrenaline Hunter
  • Series B Funded Businesses – LiveLike
  • Best New Concept – Danu Analytics: a Smart Injury and Performance Analysis System

Rebecca Hopkins, CEO of the Sports Technology Awards Group said ‘The Startups serve a highly exciting and dynamic part of the sports technology sector; our aim is to create valuable, third-party endorsement for young companies, which gives winners a tangible commercial edge in a competitive industry. The judges observed that this year’s entries were as diverse as they were exciting and global, and we look forward to great things from them all.’

Adam Azor, Sportradar’s Director of Product Marketing, added ‘The partnership between the Sports Technology Startups and Sportradar is one that is extremely important to us; innovation and startups go hand in hand and Sportradar has built its business on the foundation of innovation. We believe startups and their evolution are the future of our industry, so we are committed to staying closely aligned to them.’

The Winners and What They Do

  • Vald Performance (Australia): Vald Performance’s human measurement systems are used to improve athlete performance and welfare
  • Guided Knowledge (UK): Guided Knowledge creates wearable technologies which observe and assess a user’s performance in 3D; custom, expert advice is delivered in real-time via a mobile app
  • Incentive Games (UK): Incentive Games is a B2B software developer which creates innovative, engaging, accessible games which help businesses acquire, retain and monetise customers
  • Adrenaline Hunter (France): Adrenaline Hunter is the first booking platform for extreme sports and adventure travel worldwide
  • Danu Analytics (Ireland): Danu Analytics has created a gait analysis system for injury and performance management
  • LiveLike (United States): LiveLike’s live streaming platform is a white label product that allows broadcasters to stream regular or interactive content to end users, under their own brand, on mobile and VR

 

For more information about the Startups or the STA Group, visit sportstechgroup.org or follow @SportTechGroup on Twitter. For more information about Sportradar, visit sportradar.com

Click to learn more about the Yahoo Sports Technology Awards and Sports Technology Awards Startups.

Ascend FS and SBC announce partnership ahead of Betting on Sports America

An announcement from our Media Partner, SBC

Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner for the largest sports betting trade conference in the United States – Betting on Sports America.

Betting on Sports America is organized by SBC (Sports Betting Community), a group that for over ten years has become synonymous with sports betting.  SBC operates the three largest global sports betting industry events – Betting on Sports, Betting on Football, and Betting on Sports America.

Held on April 23-25, 2019 at the Meadowlands Exposition Center in New Jersey, the event will attract over 1,500 senior executives and more than 175 leading industry speakers, including representatives from the world of sports betting, sports, casinos, tribal gaming, regulators and lotteries.

The conference will include the SBC Sponsorship Forum, a dedicated conference track for sponsorship professionals from both sports franchises and betting & gaming operators, to foster discussion of the growth and opportunity available through betting sponsorships.

Ascend FS, and its UK subsidiary BD Sport Group, provides services to more than 150 of the world’s most iconic sports teams across every professional league in North America and the United Kingdom. It is the only company currently offering a combined suite of services that includes in-venue and online games of chance such as 50/50 raffles and lotteries, prize raffling/sweepstakes products, sponsor activation, and affiliate marketing programs on behalf of gaming brands, as well as fan data aggregation.

Daniel Lewis, Chief Executive Officer of Ascend FS, commented: “SBC is the leading provider of news and trade events for the sports betting industry. Ascend FS is proud to be a Supporting Partner of Betting on Sports America, where we plan to share our expertise in gaming activation and fundraising solutions. We expect the Betting on Sports America event to be a key platform in shaping the future of betting sponsorship in the United States.”

Jaap Kalma, Business Development Director of SBC, added: “We are excited to partner with Ascend FS, a leading provider of gaming activation and fundraising to the sports industry. We will be working closely together to bring US sports clubs and organizations to Betting on Sports America, which has become a must-attend event for anyone in US sports who is interested in the rapidly evolving betting industry.”

European Lotteries to Descend on Betting on Football

An article from our Media Partner, SBC

Major operators from 17 different jurisdictions are using next month’s Betting on Football conference a Stamford Bridge as the perfect opportunity to meet and discuss the future of sports betting in their sector.

The European Lotteries Association (EL) will host a meeting for members of its Sport Working Group in London on Tuesday 19 March, which is part of the wider Betting on Football Conference at Stamford Bridge on 19-22 March.

EL is the umbrella organisation of national lotteries operating games of chance for the public benefit, which brings together both state-owned and private operators, both profit and non-profit, who operate on behalf of the state.

Olli Sarekoski, Chair of EL Sports Committee, said: “We are pleased that our Sport Working Group has been planned around the Betting on Football Conference. Embracing responsible innovation in sports betting as part of the event is of great importance for the Lotteries; our Working Group members will have the chance to join 2,000 delegates at Stamford Bridge, interact with like-minded professionals and get up to date with the most interesting developments in the sports betting sector.”

The Sport Working Group holds 17 members, who will each have the chance to discuss a wide range of key topics at this #bofcon meeting, including sports integrity, sports policy and the planning and content for upcoming European Lotteries’ internal events, along with updates on the EL Sport Award.

The group includes representatives from the likes of Danske Spil (Denmark), Veikkaus (Finland), FDJ (France), Hrvatska Lutrija (Croatia), Szerencsejáték Zrt. (Hungary), Lottomatica (Italy), SAZKA (Czech Republic), Tipp3 (Austria), LOTTO Bayern (Germany), Norsk Tipping (Norway), Svenska Spel (Sweden), Loterie Nationale (Belgium), OPAP (Greece) and Sisal (Italy).

Rasmus Sojmark, CEO & Founder of SBC, commented: “European state lotteries are large, important players when it comes to sports betting in their markets, both operationally and politically, and as such provides an important perspective. They are an integral part of the Betting on Football conference, as we aim to bring together decision-makers from both European and international operators to address the recent issues and opportunities in the sports betting industry.”

Betting on Football is known as the only trade conference that brings together decision-makers from international operators to address the recent issues and opportunities in the sports betting industry, and this year focus will extend wider than football and betting based on requests from participating operators.

The six main conference tracks will discuss operator related topics within Leadership & Vision, Global Markets, Betting on Marketing, Product in Focus, Betting on Innovation and The Science of Compliance. The main conference will be complemented by Expert Forums such as PaymentExpert Forum, Digital Marketing Forum, and the Sponsorship Forum.

Stamford Bridge will once again provide the intimate setting for 2,000 senior execs and over 200 expert speakers, with world-class hospitality and plenty of business and networking opportunities between operators, key suppliers and industry stakeholders. In fact, 97.4% of those surveyed from last year’s event said they would return in 2019 and recommend the event to a colleague.

Betting on Football is the only trade conference that brings together decision-makers from international operators to address the recent issues and opportunities in the sports betting industry. Stamford Bridge provides the perfect setting for 200 expert speakers across 40 sessions, including high-level business and networking opportunities for key suppliers, top affiliates and sports clubs & organisations to meet with the operators. For more information about the event, CLICK HERE to visit the Betting on Football website.

Sports Technology Awards Group Puts Former Footballer on the Team Sheet

Rhys Weston Joins Commercial Team

 

Today (13th February), the Sports Technology Awards Group announced that former Wales International turned sales pro, Rhys Weston, has joined its commercial team.

Having run out for Arsenal, Cardiff City, Walsall and Dundee, as well as Wales, Weston will be the second former-pro athlete at the Awards Group, joining former Bulgarian pro-basketballer, Diana Voynova, who is the Group’s Events Assistant.

Weston said ‘Having made the move from on-field to sales several years ago, I am enthusiastic to be joining the Group at such an exciting point for the company commercially. Sports technology is now central to sport and the STA Group is at the fore of this; their ambitions for how to ‘inform, inspire and celebrate’ this work internationally presents us with huge business development potential, spanning ticket sales, creating new partnerships and building on the new initiatives we are launching over the next 18 months.’

Rebecca Hopkins, Sports Technology Awards Group CEO, added ‘We’re delighted to welcome Rhys to the team in our London headquarters. As a former ‘tracksuit’, he brings with him a great network as well as a fresh perspective on how we can expand our business interests in ways which are relevant to different markets.’

This announcement comes in advance of the 2019 Yahoo Sports Technology Awards Ceremony, which will be held at the Roundhouse, London, on May 2nd. It will be an experience enjoyed by leading industry figures, innovators and international athletes, who will be flying in from around the world to attend.

Tickets are available through the Group’s Global Ticketing Partner, Ticketmaster Sport, on its Universe platform.

Click to learn more about the Yahoo Sports Technology Awards and Sports Technology Awards Startups.

BetConstruct Revealed as Sports Technology Awards Group’s Global Betting Partner

Today (6th February), BetConstruct, the award-winning gaming solutions developer, was announced as the newest member of the Sports Technology Awards Group Global Partner network.

The Sports Technology Awards Group leads the global sports industry in championing the best tech-led innovations across international sports. BetConstruct’s position at the fore of advancing technology in sports betting, meant that this partnership makes great sense. Having enjoyed rapid international growth, BetConstruct will use the relationship to connect with existing and potential sports partners.

Rebecca Hopkins, CEO of the Sports Technology Awards Group, said ‘We are delighted to welcome BetConstruct to our family of Global Partners. As an award-winning brand with 15 years’ gaming experience, the expertise and industry respect they bring to bear helps elevate our brand within the gambling community, just as we will elevate theirs across the wider sports sector. All Group Partners are committed to seeing the positive evolution of technology in sports – as will be evident at our next major event, The Yahoo Sports Technology Awards, on May 2nd in London.’

For more information about the STA Group please visit www.sportstechgroup.org and for more information about BetConstruct, please visit www.BetConstruct.com

Click to learn more about the Yahoo Sports Technology Awards and Sports Technology Awards Startups.

Betting on Football with SBC: Regulations and Public Perceptions

Jesper Kärrbrink and Anthony Werkman Talk Regulations and Public Perceptions

Ahead of this year’s Betting on Football (19-22 March), SBC caught up with two of the event’s headline speakers – Jesper Kärrbrink (Mr Green) and Anthony Werkman (Betway).

The pair will be taking part in the CEO panel, held as part of the ‘Leadership & Vision’ track on Wednesday 20 March, which will be looking at the industry’s response to a disruptive 2018 and the key values that need to be challenged to regain both public and political trust.

 

SBC: What can be done to offset the high-profile government restrictions that beset the industry in 2018?

Jesper Kärrbrink: It is a bit ironic, while the industry never has focused more on responsible gaming and anti-money laundering, we have never been this exposed in the common debate.

As an industry, we are heading the right way with most operators investing heavily in both tools and training for responsible gaming and AML.

However, with a business model based on high churn and extensive marketing and customer acquisition, we risk coming out as aggressive and even greedy.

Over time, we need to be more focused on retention and entertainment and also build the story that we (as an industry) actually care about our players and are trying to help those who risk ending up playing too much.

Anthony Werkman: At Betway, we don’t feel that these restrictions are unreasonable.  As an industry, it is our responsibility to implement truly responsible strategies that cover both player protection and keeping crime out of the industry.

The governments’ rulings should therefore not be thought of as restrictions, but rather policies that force implementation of a strategy that all operators should be implementing on their own.

 

SBC: How can the public’s trust in gambling be restored without a change in the media’s approach to focusing on the bad, rather than the good?

AW: Quite simply, actions speak louder than words. The way to change media perception is to ensure that as an industry we change the way we act.

If we all act responsibly together and ensure the proper checks and balances are in place that ensure we eliminate problem gambling, we can start to take responsibility for the narrative that surrounds us.

A good example of this is the agreed whistle to whistle ban on advertising. This shows how when the industry works together, we can self-regulate where there was a clear problem, and we can create a positive outlook for our sector.

JK: Trust comes from within, it starts with how we see our own business. For Mr Green, this is about prioritizing Green Gaming in all business decisions, not to cut corners just to grow a bit more but to have a long term view on the business where the aim is to grow and drive a sustainable business.

And be open when we make mistakes (because we do) and learn from those. Over time the public and media will see us as the entertainment companies we are and that we do our best to stop over-consumption.

SBC: Both from a product and regulatory standpoint, what are your biggest hopes for the industry in 2019?

JK: Increased personalization. This will lead to a better product – from a players perspective -, less risk and higher retention. The better we know each customer the easier it is to be compliant.

When we really know our customers, detecting riskful behaviour, whether is gaming pattern or money laundering will be easier.

AW: Product-wise we will be keen to see responsibility built into game design as well as continual improvements in the way we interact with our customers through our interaction programme so that responsible gambling becomes an intrinsic part of our customers experience.

 

SBC: What do you expect, or hope, to be the biggest takeaway for delegates from the operator CEO panel at Betting on Football?

AW: That they get a genuine sense that industry is better working together on issues that are upsetting the public, causing political concern and inviting media focus.

We have the tools, the know-how and increasing the collective will to act on these issues and it’s time for us all to adopt a responsible approach to our future ambitions.

JK: That we say something that provokes and creates people views to change some. A conference like Betting on Football is a great opportunity not only to meet people but also to get something new to discuss when coming back to the office.

Yahoo Sports Technology Awards Reveals 2019 Shortlist

Adidas and F1 amongst Shortlistees for Global Sports Technology Awards

Today (31st January) the 2019 Yahoo Sports Technology Awards’ shortlist was revealed, showcasing leading innovations from the sector’s most dynamic brands. Judged by a panel of global industry experts, the technology and brands which impressed most included industry mainstays Hawk-Eye, Formula 1 and Adidas, as well as disruptive newcomers Livelike VR and Guided Knowledge.

 

Rebecca Hopkins, Sports Technology Awards Group CEO, said ‘We are in the sixth cycle of the Yahoo Sports Technology Awards and this year’s entries, once again, push the boundaries of innovation across the sector. The shortlist highlights frontrunners in every area and proves that these Awards highlight the industry’s technical progress like no other. Every successful brand should be proud to have made it this far given the high standard of competition. We look forward to unveiling the winners on 2nd May in London.’

 

Devon Fox, Director of Digital Platform Innovation at the PGA Tour and one of the 2019 judges, added ‘There were, as always, a wealth of amazing innovations to review, making shortlisting a difficult task. It has been fascinating to judge these awards and enjoy advance knowledge of what influences the sector. Investors searching for the next big tech disrupter should check out the work we’ve seen.’

 

The 2019 ceremony will be hosted at the Roundhouse, London, on May 2nd, an experience enjoyed by leading industry figures, innovators and international athletes, who will be flying in from around the world for the event. Tickets are available through the Group’s Global Ticketing Partner, Ticketmaster Sport, on its Universe platform.

 

2019 Yahoo Sports Technology Awards Shortlist

Agency of the Year

  • Fanview Media
  • InCrowd
  • Lagardère Sports and Entertainment for the Total Africa Cup of Nations
  • Project11 Sports
  • The Goat Agency
  • Winners FDD for the UEFA GROW IT Maturity Matrix

Best App

  • Fishbrain
  • GameOn for Sky Sports Jeff Bot
  • Lagardère Sports and Entertainment for the West Ham United Official App
  • Major League Soccer Mobile App
  • MatchPint
  • SportsCastr

Best Digital Technology

  • ATP Media Portal
  • FieldTurf for Intelligent Play
  • IBM Watson and ESPN Fantasy Insights
  • iRewind for Migros iMpuls
  • StreamAMG Cloud Matrix
  • WSC Sports

Best Innovation of the Year

  • BT Sport and EE deliver 5G
  • European Tour for ShotClock Masters
  • Hawk-Eye Inspection System for NASCAR
  • Hawk-Eye Live Ball Tracking in Tennis
  • SciSports for Insight Global Football Recruitment Platform
  • Vald Performance for the GroinBar Hip Strength Testing System

Best Sports Broadcast (Single or Series)

  • Discovery and Eurosport
  • FIFA TV for the 2018 FIFA World Cup™
  • LiveLike VR, Fox Sports and BBC Sport for the FIFA World Cup
  • Pixellot Automatic Production
  • Sky Sports for the Premier League Augmented Reality Studio

Best Sports Equipment, Apparel or Wearable Technology

  • Guided Knowledge
  • LID Helmets
  • Solos Smart Wearable Technology
  • Sports Performance Tracking for SPT2
  • STATSports Apex Pro
  • The Occlusion Cuff Elite

Best Technology for Athlete Welfare

  • Catapult Movement Module
  • Hawk-Eye Medical System for Premiership Rugby
  • HP 1T and Charles Owen Helmet ICS
  • K-Laser Therapeutic Laser
  • Pitch-Ready Post Injury Knee Assessment System
  • Return2Play

Best Technology for Elite Performance

  • 15th Club for the Ryder Cup
  • Kinetic Performance Technology for GymAware
  • K-MOTION
  • SBG Sports Software for RaceWatch Race Strategy
  • SIS Pitches for SISGrass Hybrid Pitch Technology
  • SPORTLOGiQ Performance Analytics Platform

Best Technology for Fan Engagement

  • BBC Sport 2018 FIFA World Cup Russia™ VR App
  • CTP for Your Call Football
  • Dimension Data for the Tour de France 2018
  • Formula 1 and Goodform for F1 Fan Voice
  • Formula 1 and Meshh for Project Fanzone
  • Xperiel for The Real World Web

Best Technology for Participation

  • CAP2 for CoursePro
  • Cricket Australia Coach App
  • Motitech for Motiview
  • MyLocalPitch
  • Sports Engineers and Tennis Australia Competition Management Software
  • ASB GlassFloor

Best Technology for Sports Betting

  • Betradar Managed Trading Services
  • Fresh8 Gaming
  • Genius Sports Group
  • Incentive Games
  • Scientific Games for OpenBet
  • Trustly Group for Trustly Pay N Play®

Best Technology for Sports Commerce

  • AtletasNOW
  • mycujoo
  • Minute.ly
  • Nielsen Sports for Sports Connect
  • SeatServe: In-Seat Delivery
  • Ascot and Worldpay for My Business Mobile

Most Innovative Sports Partnership

  • Avid for the European Championships Glasgow 2018
  • Genius Sports and the PGA Tour
  • Harlequins and Adidas for the Flash Charity Jersey
  • IBM Aspera and Fox Sports for the World Cup 2018
  • Intel and LaLiga
  • Mitel and Major League Baseball

Rights Holder / Governing Body/ Team / Sponsor of the Year

  • Mitel and Major League Baseball
  • NASCAR and OMNIGON
  • Powerboat P1 for the Panther Race Boat Upgrade
  • The R&A for Modernising the Rules of Golf
  • The Ocean Race for Southern Ocean RAW
  • Winners FDD for the UEFA GROW IT Maturity Matrix