Sports Tech News to Inspire You – 02.07.2026

The STA Group Access Innovation Newsletter – For Curious Minds in Sports

Click here to read the latest Access Innovation Newsletter

This week’s Access Innovation spans media, performance, material science and investment.

Sony has invested $100 million in Cosm, while Omnicom has launched a new fan intelligence platform. Elsewhere, Nike is cooling football’s heat problem, Cadillac is unleashing 3M’s scientists on its Formula 1 programme and Australia is creating a sports tech testing ground. New research explores the caffeine tipping point for athletes, while Novak Djokovic has joined General Atlantic’s investment operation.

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