Tokyo World Championships’ Legacy: Medals or Messes? 

The World Championships in Tokyo might be remembered for medals and records, but one of its most important legacies should be how it manages its officials. 

Straight from the ‘Captain Cock-up’ playbook of the 1993 Grand National, the Tokyo marathon saw a false start. This was unprecedented and ridiculous, over 43km it would have made no competitive difference.

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Apple’s New Watch: The (Hyper)Tension is Real

Hit 50 and people start referring to the next decade as ‘sniper’s alley’, the implication being that if something bad is going to get you, it’ll take the shot then. Apple, ever the opportunist, has clearly clocked this, and its latest watch comes with a new trick: passive hypertension detection.

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Sports’ Material Gains Are Material

Who remembers the days when quality cotton was the gold standard of sports kit? 

Your parents preached the benefits of natural fabrics and we believed them…right until it rained. 10 minutes later and lo, your bodyweight doubled and your kit had all the charm of a bath towel drenched in cold water.

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Big Brands Weaponizing Tech for PR 

Sports tech is having a moment … apparel has finally joined the party. 

It may surprise some, but while broadcast, fan engagement, and performance tech have raced ahead, apparel and footwear have been dragging its heels.

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