Warner Bros. Discovery (WBD) aimed to drive viewership and subscriptions to its premium direct-to-consumer streaming product, discovery+, by delivering an unrivaled live content offer and creating a unique digital ecosystem during the Beijing 2022 Olympic Winter Games. Viewers were transported into a mixed-reality world, allowing them to experience a vast cinematic environment, offering immersive presentation and analysis. WBD’s winter sports experts covered every major FIS World Championship event, providing commentary in 21 languages, and the discovery+ platform provided exclusive content, including new original documentaries, such as One Last Push and A Brilliant Curling Story. By showcasing every moment of the Olympics on discovery+, fans of Olympic sports and general entertainment fans were targeted alike with a broad offering that appeals to the whole household.