The AO ArtBall is a digital membership club that utilizes blockchain technology to create innovative forms of fan engagement, combining digital ownership, gamification, and rewards tied to real-life sporting outcomes. Membership is obtained by purchasing an ArtBall NFT, which also serves as a lottery ticket and is assigned a plot on their digital court before the Australian Open tennis starts. If a match-winning point lands in your plot, you win additional rewards, including exclusive fan experiences, merchandise, and community events. Run it Wild, in partnership with the Australian Open, owns the AO ArtBall project.