Last weekend, The Times (London) asked the question, Is Wood v McIlroy on a Simulator the Future of Golf.
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As a business owner committed to doing the right thing — particularly when it comes to the environment
Continue readingInvesting To Change The Status Quo
“If women want to change the status quo, they should invest in the tech that does that.”
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Just a few short years ago, there was a lot of excitement in sports about the emerging ‘thing’ that was esports.
Continue readingKeep Your Eye on Blockchain
Last week Stripe, the payment platform, agreed to buy Bridge Network for the rather unicorn-sized sum of $1.1 billion. This figure would eye-watering enough – but it is also based on a 200% increase in valuation since August.
Continue readingAI In Sports Is A Bit ‘Last Christmas’
The funniest WhatsApp I saw last week was when one wit stated: ‘These days, avoiding AI at a sports conference is like playing Whamageddon at Christmas.’
Continue readingTop Tips for Crafting a Standout Sports Technology Awards Submission
Each year, there are a few common questions about how to make submissions in The Sports Technology Awards truly shine. To help, here are our top tips to ensure your work stands out and catches the judges’ attention:
1. Nail the Category Criteria
It sounds obvious, but fully understanding what each category asks for will help you write sharper, more relevant answers. This not only impresses the judges but also ensures you’re entering the category best suited to your work.
The entry form is clear, but if you’re unsure, reach out to us—we’re here to help maximize your chances of success.
2. Keep Your Language Clear and Focused
We see two common pitfalls that are easy to avoid…
- International entries sometimes lose meaning in translation so be sure your entry says what you really need it to
- Avoid use of superlatives like “tremendous” or “astonishing” the judges want facts. if your work is great, the judges will appreciate it.
With a limited word count, stick to the facts. A clear, concise form is always more compelling. It is always a good idea to have someone proofread to ensure your submission reads well.
3. Start Early to Finish Strong
Completing your entry doesn’t take long once you have all the information ready. Block off 30 minutes to familiarize yourself with the form and gather what you need—logos, team inputs, payment details, etc. Give yourself time to chase down any missing pieces and then set aside 90 minutes to complete your entry. This ensures a smooth process and avoids last-minute fees and pfaff.
4. Customize Each Entry for Multiple Categories
If you’re entering multiple categories, take the time to tailor each submission. Judges may see your work in several categories, and they’ll notice if you’ve simply copied and pasted and it might undermine what you’re saying. A tailored entry for each category will resonate more and increase your chances of success.
5. Hard Data Makes for Stronger Entries
Our judges sign NDAs, so feel confident sharing detailed information. Where possible, use solid numbers over vague percentages or general endorsements. Strong facts make for a more compelling case!
6. Being Shortlisted is a Major Achievement
Don’t miss the opportunity to celebrate if you make the shortlist—it’s no small feat! The competition is tough, and the difference between winning and placing second can be the matter of a point or two! A spot on the shortlist is a significant success well worth promoting.
Our judges are passionate about recognizing excellence, so if you have any questions about your entry, let us know! We believe that stronger entries lift the competition as a whole—good luck!
Are Tech-Enabled World Records the Wrong Sort of Dopamine?
When Ruth Chepngetich won the Chicago Marathon last Sunday, she did so in a staggering, record- breaking time of 2.09.56.
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Has anyone ever started an article with the words, ‘poor Nike’?
Well, today I do.