Brands Shaping
The Sector

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With sports technology being such a buoyant and diverse sector, it can be hard to know where to start in finding brands which are active in various niches. Here are some of the brands working in specific spaces which are doing interesting work.

Analytics and Data

ai.io, Catapult Sports, Decathlon, Deltatre, Extreme Networks, Fanatics, Fifty, Genius Sports, Hawk-Eye Innovations, Hudl, IBM, IMG Arena, Infosys, Kinexon, Kitman Labs, Nielsen Sports, Oracle, Orreco, Predictive Fitness: TriDot, SAP Sports One, Satisfi Labs, Second Spectrum, ShotTracker, Spiideo, Sportlogiq, Sportradar, Stats Perform, STATSports, TennisViz, TrackMan, Veo Technologies, Videocites, Zebra Technologies

Blockchain and Web 3.0

Autograph, Animoca Brands, Arbitrum, Avalanche, Block Media Labs, Blockparty, Candy Digital, CryptoKickers, Dapper Labs, Engage Digital Partners, FanChain, FanCraze, Meta, Myco, NBA, Nifty Gateway, NFL, OneFootball, Optimism, Polygon, Real Madrid, Rally, Rarible, Socios.com, Solana, Sorare, Starkwar, The Sandbox, UFC, ZKSync.

Broadcast and Production

Akamai, A&T, AWS, BBC Sport, BT Sport, CBS Sports, DAZN, Deltatre, Disguise, Esports Engine, ESPN, EVS, FOX Sports, Grabyo, Gravity Media, Hawk-Eye Innovations, LiveU, NBC Sports, NEP Group, Quidich Innovation Labs, Sky Sports, Sport Buff, Star Sports India, Stats Perform, Sony, TNT Sports, UniqFEED, Warner Bros. Discovery Sports, Vizrt, Synamedia, Blackmagic Design, ChyronHego, V-Nova, Elemental Technologies, WSC Sports

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Coaching, Performance and Injury Prevention

Athos, BatSense, Boditrax, Catapult, CoachMePlus, Danu Sport , Dataloop, ForceDecks, Foot Balance, Gatorade, FORM, Hudl, IMPACT Gumshields, Intel, Kitman Labs, Krossover,Lenovo, MOVIR, NeuroFlex, PlayerMaker, Prevent Biometrics, PremedIT, Polar, ShotTracker, SkillLab, Smartabase, Spiideo, Sports Data Labs, STATSports, Strava, Therabody, TRACAB, Vald, VEO, Whoop, WIN Reality, Zephyr, Zwift, Zybek Sports

Mechanical, Engineered and Wearable

Adidas, ASB GlassFloor, AlterG, Asics, BioRacer, Easton, Fila, FORM, FLEX powered by GymAware, Hyosung TNC, I-Ball LC, Lululemon, Motion Metrics, MyoMaster, New Balance, Nike, Oura Health, PlayerData, Puma, Rapsodo, Reebok, Sensoria, SunGod, Supersapiens, Turf Tank, Umbro, UnderArmour, Wilson Sporting Goods

Fan Engagement

AELTC, City Football Group, PGA TOUR, San Francisco 49ers, Stadion, Fanatics, BatFast, OneFootball, GreenPark Sports, Fanisko, Wave, TikTok, LiveLike, YinzCam, GameOn Technology, Pavegen Systems, WIT, Tagboard, SeatGeek, Beyond Sports, SnapChat, Fanzone, InCrowd, Stadium Live

Fitness, Health and Wellness

Apple Fitness+, Athlete Monitoring, Contego Sports, Enertor, Fitbit ForceDecks, Good Boost, HP 1T IMPACT Gumshields, LID, Love of the Game, NuroKor, Smartabase, Sports & Wellbeing Analytics, STATSports, Peloton, Garmin, Mirror, Noom, Strava, Tonal, ClassPass, Oura Ring, Hyperice, Therabody

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Match Day Experience

DAIMANI, Dizplai, Fan360, OnePlanSodexo, Tappit, Ticketmaster Sport, Wicket Software, VenueNext, SeatGeek, FanCam, WaitTime, Venuetize

Sustainability

Allbirds, DHL, ENOWA, Envision Racing, Extreme EKuehne+Nagel, SailGP, Adidas, Puma, Nike, Patagonia, Forest Green Rovers, On Running, The Ocean Race, Decathlon, Waste2Wear, Orsted, Greenfly

Future Fuels and Fabrics

Adidas, PANGAIA, Polartec, Nike, LanzaTec, Beyond Surface Technologies (BST), PrimaLoft, Patagonia, Repreve, Houdini Sportswear, Under Armour, Infinited Fiber Company, P2i, Modern Meadow, CarbonX, Neste, Velocys, Fulcrum BioEnergy, Gevo, Twelve, Sunfire, Eni, TotalEnergies, GoodFuels, Infinium, Prometheus Fuels, shell Renewable Solutions, ExxonMobil’s Biojet, Aemetis, Aquafuel Research, Climeworks, Enerkem, Carbon Clean, Viridos, UPM Biofuels, SkyNRG, Byogy Renewables, Synhelion

Sports Science and Medical

AB3 Medical, FootBalance, Hyperice, PolarCool, ThermoHuman, Catapult, Whoop, SOMA Technologies, Oreco, Vald Performance, Strive Tech, Kinexon, Physimax, Sparta Science, Orpyx Medical Technologies, Plantiga, SportsMedIQ, HeadCheck Health, BrainCheck, Hydroworx, Biostrap

Brands Shaping The Sector