I bumped into athletics star and former Sports Technology Awards (now Smarter Sports Awards) judge and presenter, Dai Greene, last week. We talked about track and field’s current struggles and he landed a thought that stopped me short: T&F needs to ditch The Olympics as its four-year glory moment, build through more events and make the World Championships its pinnacle event.

When we launched The Sports Technology Awards over a decade ago, the idea was gloriously simple: celebrate the things that were rewriting – or rewiring – sport. Back then, ‘technology’ was the keyword. Apps, data, platforms, broadcast kit … all the wonder stuff that made sport look, sound, and behave differently.

There are few phrases in sport that make the blood run cold faster than ‘poisonous gas.’

The bosses of Electronic Arts have just trousered a historic $55 billion deal. For the uninitiated, EA is the outfit behind Madden NFL and EA Sports FC (formerly FIFA).