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Opinion
The sports technology sector is a rapidly moving and evolving space. The STA Group is at the heart of this and shares news, opinion and insights from all walks of the industry
There’s an old saying: America invents, China replicates, and Europe regulates. It’s been doing the rounds again, so I had a look at our shortlist to see if there’s any truth in it.
As many key Silicon Valley tech giants retreat from inclusivity, the sports world is doubling down on it.
Last weekend, The Times (London) asked the question, Is Wood v McIlroy on a Simulator the Future of Golf.
London, February 3, 2025 – The wait is over. The 2025 Sports Technology Awards shortlist has dropped, and it’s packed with the kind of innovation that turns heads, raises eyebrows, and redefines the sector.
There’s an old saying: America invents, China replicates, and Europe regulates. It’s been doing the rounds again, so I had a look at our shortlist to see if there’s any truth in it.
As many key Silicon Valley tech giants retreat from inclusivity, the sports world is doubling down on it.
Last weekend, The Times (London) asked the question, Is Wood v McIlroy on a Simulator the Future of Golf.