The Sports Technology
Awards Winners
It’s been another spectacular year for sports technology and tech-led innovation. These brands are shaping today’s sports sector. Which visionary brands will form tomorrow’s – find out next spring.
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2024 Winners
App of The Year
Major League Baseball
The judges said:
“This is the gold standard for sports apps and has raised the bar for others to follow. It offers in depth video, analytics, features, personalisation, and use of technology. The MLB has done this outstandingly; the app has ubiquitous use and will continue to grow inline with the sport”
Major League Baseball
“This is the gold standard for sports apps and has raised the bar for others to follow. It offers in depth video, analytics, features, personalisation, and use of technology. The MLB has done this outstandingly; the app has ubiquitous use and will continue to grow inline with the sport”
Major League Baseball
Best Technology for Coaching, Training and Tactical Management
Veo Technologies
The judges said:
“As evidenced by the outstanding levels of sales, this is great for grassroots sports with smaller budgets and simpler needs. From children to professionals, with all levels in between, everyone will benefit from this technology and everyone can maximise their potential. Also, well done on such an inclusive website”
Veo Technologies
“As evidenced by the outstanding levels of sales, this is great for grassroots sports with smaller budgets and simpler needs. From children to professionals, with all levels in between, everyone will benefit from this technology and everyone can maximise their potential. Also, well done on such an inclusive website”
Veo Technologies
Best Broadcast Technology
WSC Sports
The judges said:
“The thing that clinched this win was the multitude of first-hand experience of clients in major international sports tournaments. This helped us understand just how well WSC Sports is changing the way that sports highlights are created and distributed. This work is impressive”
WSC Sports
“The thing that clinched this win was the multitude of first-hand experience of clients in major international sports tournaments. This helped us understand just how well WSC Sports is changing the way that sports highlights are created and distributed. This work is impressive”
WSC Sports
Best Technology for Fitness and Participation
Apple
The judges said:
“Apple Fitness + has done a great job leading the market. It is accessible in different languages and covers not only fitness but mediation. Fitness+ has consistently added new video and audio features and content designed to keep people moving and support their wellbeing. The video and audio material are very professionally made. This is an excellent product that is underpinned by significant development resource”
Apple Inc.
“Apple Fitness + has done a great job leading the market. It is accessible in different languages and covers not only fitness but mediation. Fitness+ has consistently added new video and audio features and content designed to keep people moving and support their wellbeing. The video and audio material are very professionally made. This is an excellent product that is underpinned by significant development resource”
Apple Inc.
Best Technology for Athlete Skill Development and Performance
ai.io
The judges said:
“This is a very innovative and effective tool for all young players. It’s accessible, measurable, portable, and practical. It provides real-time, detailed performance data, by combining advanced biometric sensors, motion analysis systems, and cognitive testing. aiLabs will assist coaches, physios, nutritionists, and the player themselves to regularly monitor their individual training programmes”
ai.io
“This is a very innovative and effective tool for all young players. It’s accessible, measurable, portable, and practical. It provides real-time, detailed performance data, by combining advanced biometric sensors, motion analysis systems, and cognitive testing. aiLabs will assist coaches, physios, nutritionists, and the player themselves to regularly monitor their individual training programmes”
ai.io
Best Fan Engagement Technology
Pavegen Systems
The judges said:
“This is a truly Interactive way to engage fans physically and create a positive impact on environment. Sports equipment that generates energy as you play is a great step forward. This technology is incredible and should be in sports”
Pavegen Systems Ltd
“This is a truly Interactive way to engage fans physically and create a positive impact on environment. Sports equipment that generates energy as you play is a great step forward. This technology is incredible and should be in sports”
Pavegen Systems Ltd
Best Technology for Match Day Operations and Experience
Dizplai
The judges said:
“In this entry Dizplai has demonstrated great versatility and convergence of multiple elements and opportunities. The graphics are slick and the potential for improved engagement, courtesy of Dizplai, is significant”
Dizplai
“In this entry Dizplai has demonstrated great versatility and convergence of multiple elements and opportunities. The graphics are slick and the potential for improved engagement, courtesy of Dizplai, is significant”
Dizplai
Best Digital Solution
Personar
The judges said:
“This is a great concept coupled with innovative execution. Mapping overlays on traditional method processes means that it really will make a significant difference to decision making – this is exciting”
Personar Ltd
“This is a great concept coupled with innovative execution. Mapping overlays on traditional method processes means that it really will make a significant difference to decision making – this is exciting”
Personar Ltd
Best Technology for Data and Analytics (Sports)
Predictive Fitness
The judges said:
“While DNA data integration has been around a while, the way this has been executed is sophisticated With the rise in popularity of Triathlon, the market is massive. This will be an exciting brand to watch”
Predictive Fitness
“While DNA data integration has been around a while, the way this has been executed is sophisticated With the rise in popularity of Triathlon, the market is massive. This will be an exciting brand to watch”
Predictive Fitness
Campaign and Communications of The Year
Halfspace Group
The judges said:
“This is a good idea and provides an excellent opportunity for sports organizations, especially those lower profile to enhance data opportunities and revenue. We live in a data-led world and this development and approach has unique aspects that should be celebrated”
Halfspace Group
“This is a good idea and provides an excellent opportunity for sports organizations, especially those lower profile to enhance data opportunities and revenue. We live in a data-led world and this development and approach has unique aspects that should be celebrated”
Halfspace Group
Best Technology for Data and Analytics (Business)
Fifty
The judges said:
“Formula E has enjoyed a longstanding partnership with Fifty that is clearly paying off. Selling out events in this economy is no mean feat. Fifty appear to be a major contributor that this success, making them a vital resource”
Fifty
“Formula E has enjoyed a longstanding partnership with Fifty that is clearly paying off. Selling out events in this economy is no mean feat. Fifty appear to be a major contributor that this success, making them a vital resource”
Fifty
Best Medical Technology
FootBalance
The judges said:
“This technology is very impressive and the results they have achieved speak for themselves. There is a very clear market need and their approach to meeting it is a very good one”
FootBalance
“This technology is very impressive and the results they have achieved speak for themselves. There is a very clear market need and their approach to meeting it is a very good one”
FootBalance
Best Future Markets Technology
SimWin Sports
The judges said:
“The idea of 24/7 product, compared to live sports is a great idea. The sales figures are truly astonishing and an exceptional early indicator of the need for this service in sports and fantasy sports. We recognize that the product is still in Beta but given the information submitted, we imagine it’s potential is huge”
SimWin Sports
“The idea of 24/7 product, compared to live sports is a great idea. The sales figures are truly astonishing and an exceptional early indicator of the need for this service in sports and fantasy sports. We recognize that the product is still in Beta but given the information submitted, we imagine it’s potential is huge”
SimWin Sports
Digital Platform of The Year
FORTIUS
The judges said:
“This is both a great innovation and technology development…it promises be a very exciting addition to the industry”
FORTIUS
“This is both a great innovation and technology development…it promises be a very exciting addition to the industry”
FORTIUS
Best Mechanical, Engineered and Wearable Technology
FORM Athletica
The judges said:
“This is clearly a great product with huge potential for expansion in swimming and growth in other sports”
FORM Athletica, Inc.
“This is clearly a great product with huge potential for expansion in swimming and growth in other sports”
FORM Athletica, Inc.
Best Use of Fan Engagement Technology by a Brand
Sky Sports
The judges said:
“Increased access and viewpoints in F1 is always something that will resonate with fans. This is a sophisticated entry that will result to more eyes on the sport”
Sky Sports
“Increased access and viewpoints in F1 is always something that will resonate with fans. This is a sophisticated entry that will result to more eyes on the sport”
Sky Sports
Best Use of Technology by a Broadcaster
Beyond Sports
The judges said:
“This is an outstanding entry – we would expect nothing less from the partners concerned. Leveraging AI to break new boundaries in sport and entertainment and appeal to new audiences is exactly what this category is about”
“Beyond Sports”
“This is an outstanding entry – we would expect nothing less from the partners concerned. Leveraging AI to break new boundaries in sport and entertainment and appeal to new audiences is exactly what this category is about”
“Beyond Sports”
Start-up of The Year
Turf Coach
The judges said:
“This is a good idea with great potential in professional sport. This technology meets a need in sport which is gaining momentum and will clearly help ground-staff with the budgets to invest”
Turfcoach
“This is a good idea with great potential in professional sport. This technology meets a need in sport which is gaining momentum and will clearly help ground-staff with the budgets to invest”
Turfcoach
Capgemini Innovation of The Year
Visual Vertigo
The judges said:
“A novel idea that has a lot of growth potential within golf and possibly across other sports too. It enhances viewer experience and a boon to golfers who use the app. Well done”
Visual Vertigo
“A novel idea that has a lot of growth potential within golf and possibly across other sports too. It enhances viewer experience and a boon to golfers who use the app. Well done”
Visual Vertigo
Event of The Year
Ryder Cup Europe
The judges said:
“This was a stand-out tournament that showcased strong integration of many technology initiatives. It is hard to think of another event last year that adopted so much innovative and did it so well”
Ryder Cup Europe
“This was a stand-out tournament that showcased strong integration of many technology initiatives. It is hard to think of another event last year that adopted so much innovative and did it so well”
Ryder Cup Europe
Sports Organization of The Year
International Cricket Council
The judges said:
“The ICC had a stand out year in 2024. Their thinking was fresh, they leveraged all the potential available to them and enjoyed the results this boldness deserved. New channels allowed for inclusion and expansion of cricket beyond its core fan base – we wait to see what they do next!”
International Cricket Council
“The ICC had a stand out year in 2024. Their thinking was fresh, they leveraged all the potential available to them and enjoyed the results this boldness deserved. New channels allowed for inclusion and expansion of cricket beyond its core fan base – we wait to see what they do next!”
International Cricket Council
Grand Jury Prize
PGA TOUR
The judges said:
“The PGA TOUR put together an outstanding body of work which collectively covered all bases, innovative, digital, customer-facing, at the forefront of shifts in broadcasting technology and all this at a time when the sport as a whole was subject to huge scrutiny from the international media”
PGA TOUR
It’s been another spectacular year for sports technology and tech-led innovation. Our expert judges had the unenviable task of selecting the work they believed was best – and in many cases the contest was exceptionally hard fought.
As always, the shortlist really was the most cutting-edge work in sports and our winners really are to be celebrated. Take a look at tomorrow’s world, today.
Do you agree with our judges’ choices? Would you like the chance to feature in the next cycle?
Brands entering The Awards are guaranteed the following
- A judging process that is as unbiased and robust as we can make it
- Exposure to a myriad of industry experts via the judging process
- If you make the shortlist, we strive to add-value to your success by promoting your participation
We really do say that we are #OnlyfortheInnovative – if that’s you, tell us.
Rebecca Hopkins
CEO, The STA Group
Just enter your name and email and you are in!
#OnlyfortheInnovative