The Smarter Sports
Power List
As the global sports industry continues to grow in scale and sophistication, so too does the technology that underpins it. What has changed, and what matters, is not the volume of innovation but the form it is taking. Technology in sport is no longer confined to what you download, plug in or recharge.
How The Smarter Sports
Power List was Determined
The Listed surfaces the decision-makers and technologies shaping sport’s technological direction. The Power List recognizes the brands whose strategies, investments and execution are materially influencing how sport evolves.
In an era where technology increasingly affects welfare, fairness, integrity and long-term value, leadership and judgment have become as consequential as invention.
That shift explains the name change to The Smarter Sports Review. Technology in isolation is a tactic. Technology applied with intent, context and consequence is a strategy that is smart.
