Since the initial list in 2020, the method of compilation has evolved, including polling a large number of industry figures last year, to get their thoughts. This year, we used a combination of AI-powered analysis of all past results, sharp insights from The STA Group team, and a final verdict from a small yet distinguished jury. This has shaken up the order a little, introducing some dynamic new brands alongside the familiar powerhouses.
Adding to the excitement, we’re kicking off a new tradition: The STA Group Team Pick. In this we make the 100th place on the list rather special by using it to celebrate an audacious young tech brand that’s captured our attention with its innovation, promise, and that certain spark we just can’t resist.
So, without further ado, here’s the 2024 line-up!
While The STA Group works hard to create a list that reflects rigorous research and fair analysis, we recognize that some brands may feel their position on the list should be higher or might express disappointment at not being included. Consequently, it is crucial to emphasize that our ability to evaluate a company’s achievements is subject to the information they make public, and/or provide to us via The List application process or Sports Technology Awards entries (both processes are confidential). Without this, it becomes challenging—if not impossible—to understand their work fully and the impact that work has.
With this in mind, please view The Power List not only a celebration of excellence but also an invitation for organizations to engage with us more deeply, ensuring their work and achievements are seen and valued in the context of the broader industry.