Top Tips for Crafting a Standout Sports Technology Awards Submission 

Each year, there are a few common questions about how to make submissions in The Sports Technology Awards truly shine. To help, here are our top tips to ensure your work stands out and catches the judges’ attention: 

1. Nail the Category Criteria 

It sounds obvious, but fully understanding what each category asks for will help you write sharper, more relevant answers. This not only impresses the judges but also ensures you’re entering the category best suited to your work.   

The entry form is clear, but if you’re unsure, reach out to us—we’re here to help maximize your chances of success. 

2. Keep Your Language Clear and Focused 

We see two common pitfalls that are easy to avoid… 

  1. International entries sometimes lose meaning in translation so be sure your entry says what you really need it to 
  1. Avoid use of superlatives like “tremendous” or “astonishing” the judges want facts. if your work is great, the judges will appreciate it.  

With a limited word count, stick to the facts. A clear, concise form is always more compelling. It is always a good idea to have someone proofread to ensure your submission reads well.  

3. Start Early to Finish Strong   

Completing your entry doesn’t take long once you have all the information ready. Block off 30 minutes to familiarize yourself with the form and gather what you need—logos, team inputs, payment details, etc. Give yourself time to chase down any missing pieces and then set aside 90 minutes to complete your entry. This ensures a smooth process and avoids last-minute fees and pfaff. 

4. Customize Each Entry for Multiple Categories   

If you’re entering multiple categories, take the time to tailor each submission. Judges may see your work in several categories, and they’ll notice if you’ve simply copied and pasted and it might undermine what you’re saying. A tailored entry for each category will resonate more and increase your chances of success.  

5. Hard Data Makes for Stronger Entries   

Our judges sign NDAs, so feel confident sharing detailed information. Where possible, use solid numbers over vague percentages or general endorsements. Strong facts make for a more compelling case! 

6. Being Shortlisted is a Major Achievement   

Don’t miss the opportunity to celebrate if you make the shortlist—it’s no small feat! The competition is tough, and the difference between winning and placing second can be the matter of a point or two! A spot on the shortlist is a significant success well worth promoting. 

Our judges are passionate about recognizing excellence, so if you have any questions about your entry, let us know! We believe that stronger entries lift the competition as a whole—good luck! 

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