‘Covid Might Have Forced Sports’ Hand to Innovate, but Thanks to Technology,
the Industry’s Response has been Magnificent’
The challenges of the past year have been far reaching and the sports industry has certainly felt the force of the pandemic. With this backdrop, we couldn’t be prouder to reveal this year’s Sports Technology Awards shortlist. It features 117 brands, 30 sports, 19 sports bodies, 10 broadcasters and nine tournaments, along with a myriad of technology brands of all sizes. Moreover, it is an overwhelming testament to the underlying dynamism of our sector that so many organizations have responded to the crisis with visionary innovation.
As one of our judges observed ‘covid might have forced the industry’s hand to innovate, but …the industry’s response has been magnificent’.
The 2021 shortlist is
App of the Year
Best Broadcast Technology
Best Digital Technology
Best Elite Performance Technology
Best Fan Engagement Technology
Best Injury Prevention or Rehabilitation Technology
Best Operations, Commerce and Event Management Technology
Best Sports Action Analytics
Best Sports Business Analytics
Best Sports Participation Technology
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Best Technology for Good
Best Use of Esports by a Sports Brand
Best Use of Technology by a Brand
Best Use of Technology by a Broadcaster
Capgemini Sports Technology Innovation of the Year
Equipment or Wearable of The Year
Governing Body of the Year
Sports Technology Partnership of the Year
Sustainability in Sport
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The Group will be holding a virtual awards ceremony on May 6th but plans are in place to hold a celebration dinner at The Londoner, in the Autumn, once it is fully safe to network.
The brand data contained on this page is an external submission and has been taken in good faith; as such The STA Group is not responsible for the accuracy of the information. However, since The Group wishes only to convey correct intelligence, if you have any concerns over the copy presented above, please contact tanya@sportstechgroup.org