Predator 25, Heritage Finds Its Laces Again: Adidas revamps an icon for the modern game.
Slopes Just Got a Whole Lot Smarter: X Games 2025 debuts AI-powered judging.
LaLiga Kicks Off with Crypto: League uses blockchain to increase fan engagement.
Tennis Meets Its Animated Match: Australian Open features animated tracking.
Online Is the New Onside: Bundesliga launches on Roblox.
Access Innovation Newsletter Summary – 24.01.2025
Written by
Rebecca Hopkins
CEO, The STA Group
Rebecca Hopkins
CEO, The STA Group
About The Author
Rebecca Hopkins
With 25 years in international sports and a 12-year track record pioneering innovative technology in the sector, Rebecca Hopkins is a serial entrepreneur, communications specialist, business enthusiast and remains perennially tech-curious.
