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Access Innovation Newsletter Summary – 09.01.2025

The STA Group Access Innovation Newsletter – For Curious Minds in Sports

> Golf Innovation: TGL by TMRW Sparks Debate on Golf’s Future!
> Broadcast Dominance: NFL Secures 72 Spots in America’s Top Broadcasts!
> High-Profile Inquiry: Elon Musk Shows Interest in Acquiring Liverpool FC!
> Brand Collaboration: Adidas Partners with Mercedes to Supply F1 Team Kits!
> League Sanction: European T20 Premier League Receives ICC Approval!
> Sports Partnership: Etihad Airways Appointed as Official Global Airline Partner for the Badminton World Federation!

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