News &
Opinion
The sports technology sector is a rapidly moving and evolving space. The STA Group is at the heart of this and shares news, opinion and insights from all walks of the industry
The next Winter Games is only weeks away, and word has it there is a touch of anxiety at IOC HQ. Not panic, just the
The entire team at The STA Group sends our warmest wishes for a joyful festive season. Thank you for being an integral part of our
Like an unsupervised artistic genie, AI can conjure almost anything a lazy creative might request: a snuff film script, a punk love song, even a
Some things you write stay box fresh for years; others have a shelf life. Immediately after the pandemic, our Sports Technology Annual Review included a
Here are the brands featured this week:Real Madrid C.F. Westbase.io Spiideo Ericsson Enterprise Fujitsu Sports Tech HQ Click here to read the latest Access Innovation
For anyone who witnessed the bout between Jeamie TKV and Frazer Clarke, a split decision after twelve rounds where every round looked like the twelfth,
Here are the brands featured this week: : FIFA Saudi Fund for DevelopmentFormula 1 SportAI iBrain Sky Sports Online Click here to read the latest
Nike’s Mind shoes claim to soothe your neurons, tune your alpha waves and lift you into a state of focused brilliance. Trainers, in other words,
Sports Tech News to Inspire You Here are the brands featured this week… YESnetworking SMARTGOLF DAO BBC Events Investment Fund Ministry of Economic Affairs (Taiwan)
On the TV mega-series, ‘This Is Us’, a couple made decisions by ‘worse-casing this’. They’d imagine the most disastrous outcome possible, usually their daughter becoming
In marathon running, the myth is that it is all about the athlete. The truth is more interesting. The four great stages of this popular test
The next Winter Games is only weeks away, and word has it there is a touch of anxiety at IOC HQ. Not panic, just the
The entire team at The STA Group sends our warmest wishes for a joyful festive season. Thank you for being an integral part of our
Like an unsupervised artistic genie, AI can conjure almost anything a lazy creative might request: a snuff film script, a punk love song, even a
Some things you write stay box fresh for years; others have a shelf life. Immediately after the pandemic, our Sports Technology Annual Review included a
Here are the brands featured this week:Real Madrid C.F. Westbase.io Spiideo Ericsson Enterprise Fujitsu Sports Tech HQ Click here to read the latest Access Innovation
For anyone who witnessed the bout between Jeamie TKV and Frazer Clarke, a split decision after twelve rounds where every round looked like the twelfth,
Here are the brands featured this week: : FIFA Saudi Fund for DevelopmentFormula 1 SportAI iBrain Sky Sports Online Click here to read the latest
Nike’s Mind shoes claim to soothe your neurons, tune your alpha waves and lift you into a state of focused brilliance. Trainers, in other words,
Sports Tech News to Inspire You Here are the brands featured this week… YESnetworking SMARTGOLF DAO BBC Events Investment Fund Ministry of Economic Affairs (Taiwan)
On the TV mega-series, ‘This Is Us’, a couple made decisions by ‘worse-casing this’. They’d imagine the most disastrous outcome possible, usually their daughter becoming











