News &
Opinion
The sports technology sector is a rapidly moving and evolving space. The STA Group is at the heart of this and shares news, opinion and insights from all walks of the industry

Every year, The Sports Technology Awards gives us a tantalizing glimpse into the future, typically around three to seven years ahead of whatever eventually makes it into your average stadium.
Having traveled the world through sport, I’ve witnessed firsthand the growing connection between sports, business, and
technology.
AI is brilliant — just ask ChatGPT. Last month, OpenAI launched Operator, its latest tool for US customers. The fanfare was loud, but the real question is: does it deliver?
London, February 3, 2025 – The wait is over. The 2025 Sports Technology Awards shortlist has dropped, and it’s packed with the kind of innovation that turns heads, raises eyebrows, and redefines the sector.
There’s an old saying: America invents, China replicates, and Europe regulates. It’s been doing the rounds again, so I had a look at our shortlist to see if there’s any truth in it.
Every year, The Sports Technology Awards gives us a tantalizing glimpse into the future, typically around three to seven years ahead of whatever eventually makes it into your average stadium.
AI is brilliant — just ask ChatGPT. Last month, OpenAI launched Operator, its latest tool for US customers. The fanfare was loud, but the real question is: does it deliver?
London, February 3, 2025 – The wait is over. The 2025 Sports Technology Awards shortlist has dropped, and it’s packed with the kind of innovation that turns heads, raises eyebrows, and redefines the sector.
There’s an old saying: America invents, China replicates, and Europe regulates. It’s been doing the rounds again, so I had a look at our shortlist to see if there’s any truth in it.
As many key Silicon Valley tech giants retreat from inclusivity, the sports world is doubling down on it.