News &
Opinion

The entire team at The STA Group sends our warmest wishes for a joyful festive season. Thank you for being an integral part of our

Like an unsupervised artistic genie, AI can conjure almost anything a lazy creative might request: a snuff film script, a punk love song, even a

Some things you write stay box fresh for years; others have a shelf life.  Immediately after the pandemic, our Sports Technology Annual Review included a

Here are the brands featured this week:Real Madrid C.F. Westbase.io Spiideo Ericsson Enterprise Fujitsu Sports Tech HQ Click here to read the latest Access Innovation

For anyone who witnessed the bout between Jeamie TKV and Frazer Clarke, a split decision after twelve rounds where every round looked like the twelfth,

Here are the brands featured this week: : FIFA Saudi Fund for DevelopmentFormula 1 SportAI iBrain Sky Sports Online Click here to read the latest

Nike’s Mind shoes claim to soothe your neurons, tune your alpha waves and lift you into a state of focused brilliance. Trainers, in other words,

Sports Tech News to Inspire You Here are the brands featured this week… YESnetworking SMARTGOLF DAO BBC Events Investment Fund Ministry of Economic Affairs (Taiwan)

On the TV mega-series, ‘This Is Us’, a couple made decisions by ‘worse-casing this’.  They’d imagine the most disastrous outcome possible, usually their daughter becoming

All The Essential Sportstech News Right Here...

VAR and TMO in sport are good things. They back up referees with evidence, cut out errors, and—largely—make sure the right side wins for the right reasons. They’ve also taken some of the heat off officials, curbed a few theatrical collapses, and opened the door to genuine transparency for fans. In short, they’ve made sport fairer, sharper, and a lot harder to cheat. 

All The Essential Sportstech News Right Here...