# The STA Group: We champion the best sports technology globally

> The STA Group awards events and publication identify inform and celebrate innovative sports technologies and the brands behind them

Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Become a Partner](https://sportstechgroup.org/partners/become-a-partner/)
- [Winners](https://sportstechgroup.org/smarter-sports-awards/winners/)
- [Smarter Sports Awards formerly The Sports Technology Awards](https://sportstechgroup.org/smarter-sports-awards/)
- [The 2022 Power List](https://sportstechgroup.org/power-list/the-2022-power-list/)
- [Power List](https://sportstechgroup.org/power-list/)
- [Annual Review](https://sportstechgroup.org/annual-review/)
- [Home](https://sportstechgroup.org/)
- [Sports Technology Awards](https://sportstechgroup.org/sports-technology-awards/)

## Posts
- [Sports Tech News to Inspire You \- 09\.07\.2026](https://sportstechgroup.org/sports-tech-news-to-inspire-you-09-07-2026/)
- [Sports Tech News to Inspire You \- 02\.07\.2026](https://sportstechgroup.org/sports-tech-news-to-inspire-you-02-07-2026/)
- [Sports Tech News to Inspire You \- 25\.06\.2026](https://sportstechgroup.org/sports-tech-news-to-inspire-you-25-06-2026/)
- [Sports Tech News to Inspire You \- 18\.06\.2026](https://sportstechgroup.org/sports-tech-news-to-inspire-you-18-06-2026/)
- [Sports Tech News to Inspire You \- 04\.06\.2026](https://sportstechgroup.org/sports-tech-news-to-inspire-you-04-06-2026/)

## Award Shortlist Videos
- [2026\-Ellipse and Racecourse Media Group](https://sportstechgroup.org/smarter-sports-awards/award-shortlist-videos/2026-ellipse-and-racecourse-media-group/)
- [2026\-OnGrid](https://sportstechgroup.org/smarter-sports-awards/award-shortlist-videos/2026-ongrid/)
- [2026\-Wimbledon, AELTC and IBM](https://sportstechgroup.org/smarter-sports-awards/award-shortlist-videos/2026-wimbledon-aeltc-and-ibm/)
- [2026\-SponsorCX](https://sportstechgroup.org/smarter-sports-awards/award-shortlist-videos/2026-sponsorcx/)
- [2026\-SmashSwing](https://sportstechgroup.org/smarter-sports-awards/award-shortlist-videos/2026-smashswing/)

## Award Winners
- [2025 Women's Sports Innovation Of The Year](https://sportstechgroup.org/sports-technology-awards/award-winners/2025-womens-sports-innovation-of-the-year/)
- [2025 Sports Tech HQ Start\-Up Of The Year](https://sportstechgroup.org/sports-technology-awards/award-winners/2025-sports-tech-hq-start-up-of-the-year/)
- [2025 Best Technology For Sports Performance](https://sportstechgroup.org/sports-technology-awards/award-winners/2025-best-technology-for-sports-performance/)
- [2025 Sports Organization Of The Year](https://sportstechgroup.org/sports-technology-awards/award-winners/2025-sports-organization-of-the-year/)
- [2025 Rock\-It Cargo Partnership Of The Year](https://sportstechgroup.org/sports-technology-awards/award-winners/2025-rock-it-cargo-partnership-of-the-year/)

## Categories
- [News](https://sportstechgroup.org/news/)
- [Opinion](https://sportstechgroup.org/opinion/)
- [Sponsored](https://sportstechgroup.org/sponsored/)
- [External \(AWJ\)](https://sportstechgroup.org/external-awj/)
- [External \(NNIISH\)](https://sportstechgroup.org/external-nniish/)

## Optional
- [Sitemap index](https://sportstechgroup.org/sitemap_index.xml)