This celebrates the use of blockchain, crypto and NFTs within sports, including but not limited to partnerships between a crypto provider and sports brand; activation of a team, athlete, governing body, rights holder, broadcaster etc. by a crypto brand; or a sports brand leveraging crypto tech
*crypto in this context is a catch-all term spanning blockchain, crypto and NFT tech and usage
Judges will review entries on the following criteria
- What is the market for this technology
- What need does the entry meet and how does it do so effectively
- To what degree is the technology unique and innovative or, where there is competing technology, how is the entry’s technology superior (e.g. easier to use, more accessible, more rigorous etc.)
- Does the technology make sound commercial sense (e.g. how scalable is the tech, what is its potential for growth and to what degree can it disrupt the existing market etc.)
- Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)
Here’s some more information on why it has been included in this year’s Sports Technology Awards.
As the prevalence of Blockchain, Crypto and NFTs in sports increases, this category looks to celebrate the way sports brands are embracing crypto technologies via collectibles, gamification, ticketing, fan experience augmentation, digital currency and transactions.
This is an exciting new category, and it is intentionally broad, as it reflects the breadth of technologies and opportunities that are presented by this important, exciting and diverse sector.
Our judges in this area bring a huge amount of expert knowledge to bear in their scrutiny of the entries and will be fascinated to see how entries into this category are advancing this area of the industry.
We look forward to seeing which work makes the inaugural shortlist and are excited to be showcasing it at The Sports Technology Awards ceremony on 12 May 2022.