2024 Annual Review - Glossary | The STA Group

Glossary

Term	Description
AI (Artificial Intelligence)	The development of computer systems that can perform tasks typically requiring human intelligence, such as visual perception, speech recognition, decision-making, and language translation.
Algorithm	A set of rules to be followed in problem-solving or data processing, in a specific order.
AR (Augmented Reality)	Technology that overlays digital elements onto the physical world, enhancing the user’s real-world experience.
Automated Driving Systems	Technology that allows vehicles to drive themselves with minimal human intervention.
Biometrics	The statistical analysis of physical and behavioral characteristics, often used for identification and access control.
Blockchain	A decentralized and distributed digital ledger system, popularly used for secure transactions, agreements, or contract validation.
BTU (British Thermal Unit)	A unit of heat; used to measure energy in heating and power industries.
CAM (Center of Automotive Management)	An automotive research institute that studies emerging market trends and automotive innovations.

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Term	Description
Carbon	A crucial element within the Earth’s ecosystem; a carbon-sustainable vehicle can still emit carbon, as long as it is recycled.
Cloud Computing	Storing and accessing data and programs over the internet instead of on local hardware.
Computer Vision (CV)	A field of artificial intelligence focused on enabling computers to interpret and make decisions based on visual data.
CrowdStrike	A cybersecurity platform that provides endpoint protection and threat intelligence.
Data Mining	The process of discovering patterns in large data sets through the use of algorithms and machine learning.
Digital Twin	A virtual representation of a physical object, system, or process, often used for monitoring, simulation, and optimization.
DL (Deep Learning)	A subset of AI involving artificial neural networks with several levels of nodes, mimicking the human brain to solve complex problems.
Doping	In sports, refers to the illegal use of substances to improve athletic performance. In electronics, it is the process of adding impurities to modify a material’s properties.
Drop-In	Fuel with the capability to work in a traditional internal combustion engine (ICE) vehicle with no modifications.
First-Party Data (FPD)	Data that a business collects directly and ethically from its own sources, such as websites, apps, CRM systems, surveys, and physical stores.

Term	Description
GenAI (Generative AI)	Artificial that can create new content, including text, images, video, and audio, based on existing data.
ICE (In-Car Entertainment)	Systems designed to entertain vehicle occupants.
ICE (Internal Combustion Engine)	An engine in which combustion of fuel occurs within a cylinder, generating mechanical power.
Immersive Technology	Technology, such as VR and AR, that fully engages a user’s senses in an experience, often by blending physical and virtual worlds.
IP (Intellectual Property)	Creations of the mind, such as inventions, literary and artistic works, symbols, names, images, and designs, used in commerce.
Latency	The time taken for a packet of data to travel from one point to another, generally refers to a delay in network communication.
LLM (Large Language Model)	A type of AI model trained on vast amounts of text data to understand and generate human-like language.
Metaverse	A collective virtual space created by the convergence of virtually enhanced physical reality and persistent virtual reality.
ML (Machine Learning)	A branch of AI where computer systems improve from experience without being explicitly programmed.
Multimodal LLM (Large Sports Model)	An AI model tailored specifically for processing multiple types of sports data (text, audio, video).

Term	Description
NFT (Non-Fungible Token)	A type of digital asset representing ownership or proof of authenticity of a unique item or piece of content, stored on a blockchain.
NLP (Natural Language Processing)	A subfield of AI focused on the interaction between computers and humans through natural language.
O&O (Owned & Operated)	A station or service that is both owned and operated by the same entity.
OEM (Original Equipment Manufacturer)	Companies that produce parts and equipment, which may be marketed by another manufacturer.
OTT (Over-the-Top)	A streaming media service offered directly to viewers via the internet, bypassing traditional media distribution.
PE (Private Equity)	Long-term, direct investments in private companies, often involving substantial financial leverage.
Player Tracking	In sports, a system that captures and analyzes player and ball positional data for improved team strategy and player performance.
Predictive Analytics	The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.
Reinforcement Learning (RL)	A type of machine learning involving an agent that learns how to behave in an environment by performing actions and observing results.

Term	Description
Synthetic Fuel / E-Fuel	A sustainable replication of hydrocarbon-based fuel.
Telemetry	An automated communications process where measurements are collected at remote or inaccessible points and transmitted to receiving equipment for monitoring.
Virtual Reality (VR)	A simulated experience that can be similar to or completely different from the real world, generally immersive in nature.
Web2 (Web 2.0)	The second stage of internet development, characterized by a shift from static web pages to interactive web pages and user- generated content.
Web3 (Web 3.0)	The next generation of internet services that emphasize decentralization, blockchain, and token-based economies.