Each year, the Sports Technology Awards presents the MC job to a new host and we are delighted that the 2017 ceremony will be overseen by Mark Chapman.

 

Mark, a lifelong sports fan, is best known for his work anchoring BBC’s Match of the Day 2 as well as his work on the Rio 2016 Olympic Games.

 

He will be joined by fellow sports personalities and industry leaders, who are coming together to celebrate the leading sports technology and its most innovative use.

 

Tickets to the ceremony are limited to 650 places and are selling fast. To make sure you are part of this exclusive event act now and reserve your place.

 

With the deadline to buy your table fast approaching, don’t delay, simply click here and get your tickets now.

 

The Sports Technology Awards

May 4th 12pm-5pm 2017

The Roundhouse, London

Click to learn more about the Yahoo Sports Technology Awards and Sports Technology Awards Startups.

Global Event Uses Augmented Reality to Reveal its Shortlist

The Sports Technology Awards has become the first awards globally to present its shortlist through augmented reality (AR), as the 2017 finalists were given a preview ahead of the public announcement.

 

Reflecting the innovation it celebrates, brands entering the Sports Technology Awards were advised to download its AR app and scan their office for a digital icon. By doing this, they could see the shortlist hours before the announcement was made public.

 

Now in its fourth cycle, the Sports Technology Awards has continuously pushed innovation from both entrants and within its own ceremony. The 2016 lunch saw drones deliver the MC’s script and robots direct people to their tables.  Awards Director, Mark Hunter, explained:

 

“The Sports Technology Awards is a unique celebration of innovation in sports globally, as such, our audience is highly sophisticated so each year we face a challenge of how to impress and engage them in ways they’ve yet to see. We had seen some creative yet practical uses of AR so decided that this should be one of the technologies we embrace this year and the response has been phenomenal.”

 

The Sports Technology Awards’ AR solution was by Skignz, a UK company that aims to “make AR useful”. Skignz is also delivering part of awards ceremony so there are plenty more surprises in store.

 

Si Brown, Skignz founder, said: “It’s exciting  to work prestigious brands like The Sports Technology Awards, especially when we are given the opportunity to demonstrate how practical, yet playful, augmented reality can be AR can be dismissed as signs in the sky but they can be fascinating portals to more information and provide a highly effective and engaging way to inform audiences.”