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We work with global
visionaries to identify,
inform and celebrate
the most innovative
brands in sports

#OnlyfortheInnovative

The STA Group champions the best sports technology globally so helps power the success of your business and keeps you better informed. When you engage with us, you and your brand become more competitive in the sports market.

We do this through The Smarter Sports Awards, The Sports Technology Annual Review, The Sports Technology Power List, The Listed, the newsletter, Access Innovation, bespoke networking and private events as well as our own social channels.

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Recognized as the leading, international mark of excellence, The Smarter Sports Awards celebrates tech-led innovation in sports, globally.

The Sports Technology
Annual Review

The Sports Technology Annual Review is a yearly report which summarizes technology trends, influences and activity within the sports sector and offers both opinion as well as data.

The Sports Technology Annual Review
The Sports Technology Power List

The Sports Technology
Power List

The Sports Technology Power List is the ultimate industry guide to the brands shaping the future of sport and sports innovation.

The Listed is an exciting new global initiative, highlighting the most influential individuals and technologies driving sports innovation forward across important regions.

The Listed

News & Opinion

There are few phrases in sport that make the blood run cold faster than ‘poisonous gas.’
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All The Essential Sportstech News Right Here...
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The bosses of Electronic Arts have just trousered a historic $55 billion deal. For the uninitiated, EA is the outfit behind Madden NFL and EA Sports FC (formerly FIFA).
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