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We work with global
visionaries to identify,
inform and celebrate
the most innovative
brands in sports

#OnlyfortheInnovative

The STA Group champions the best sports technology globally so helps power the success of your business and keeps you better informed. When you engage with us, you and your brand become more competitive in the sports market.

We do this through The Sports Technology Awards, The STA Startups, The Sports Technology Annual Review, The Sports Technology Power List, The Sports Technology Global Directory, the newsletter, Access Innovation, bespoke networking and private events as well as our own social channels.

The Sports Technology Awards 2025

Recognized as the leading, international mark of excellence, The Sports Technology Awards celebrates tech-led innovation in sports, globally.

The Sports Technology
Annual Review

The Sports Technology Annual Review is a yearly report which summarizes technology trends, influences and activity within the sports sector and offers both opinion as well as data.

Sports Technology Annual Review trends in sports technology American Football
Sports Technology Power List ultimate industry guide to brands Synchronized Swimming

The Sports Technology
Power List

The Sports Technology Power List is the ultimate industry guide to the brands shaping the future of sport and sports innovation.

News & Opinion

Last week Stripe, the payment platform, agreed to buy Bridge Network for the rather unicorn-sized sum of $1.1 billion. This figure would eye-watering enough -
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The STA Group Access Innovation Newsletter – For Curious Minds in Sports
All The Essential Sportstech News Right Here...
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The funniest WhatsApp I saw last week was when one wit stated: ‘These days, avoiding AI at a sports conference is like playing Whamageddon at
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