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We work with global
visionaries to identify,
inform and celebrate
the most innovative
brands in sports

#OnlyfortheInnovative

The STA Group champions the best sports technology globally so helps power the success of your business and keeps you better informed. When you engage with us, you and your brand become more competitive in the sports market.

We do this through The Smarter Sports Awards, The Sports Technology Annual Review, The Sports Technology Power List, The Listed, the newsletter, Access Innovation, bespoke networking and private events as well as our own social channels.

STA Group best sports technology Awards trophy Major League Baseball App of the year MLB tech-led innovation STA Group best sports technology leading global sports awards trophies tech-led innovation tech-led innovation

Recognized as the leading, international mark of excellence, The Smarter Sports Awards celebrates tech-led innovation in sports, globally.

The Sports Technology
Annual Review

The Sports Technology Annual Review is a yearly report which summarizes technology trends, influences and activity within the sports sector and offers both opinion as well as data.

The Sports Technology Annual Review
The Sports Technology Power List

The Sports Technology
Power List

The Sports Technology Power List is the ultimate industry guide to the brands shaping the future of sport and sports innovation.

The Listed is an exciting new global initiative, highlighting the most influential individuals and technologies driving sports innovation forward across important regions.

The Listed

News & Opinion

Nike’s Mind shoes claim to soothe your neurons, tune your alpha waves and lift you into a state of focused brilliance. Trainers, in other words,
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The STA Group Access Innovation Newsletter – For Curious Minds in Sports
Sports Tech News to Inspire You Here are the brands featured this week… YESnetworking SMARTGOLF DAO BBC Events Investment Fund Ministry of Economic Affairs (Taiwan)
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On the TV mega-series, ‘This Is Us’, a couple made decisions by ‘worse-casing this’.  They’d imagine the most disastrous outcome possible, usually their daughter becoming
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