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We work with global
visionaries to identify,
inform and celebrate
the most innovative
brands in sports

#OnlyfortheInnovative

The STA Group champions the best sports technology globally so helps power the success of your business and keeps you better informed. When you engage with us, you and your brand become more competitive in the sports market.

We do this through The Sports Technology Awards, The Sports Technology Annual Review, The Sports Technology Power List, The Listed, the newsletter, Access Innovation, bespoke networking and private events as well as our own social channels.

The Sports Technology Awards 2025

Recognized as the leading, international mark of excellence, The Sports Technology Awards celebrates tech-led innovation in sports, globally.

The Sports Technology
Annual Review

The Sports Technology Annual Review is a yearly report which summarizes technology trends, influences and activity within the sports sector and offers both opinion as well as data.

The Sports Technology Annual Review
The Sports Technology Power List

The Sports Technology
Power List

The Sports Technology Power List is the ultimate industry guide to the brands shaping the future of sport and sports innovation.

The Listed is an exciting new global initiative, highlighting the most influential individuals and technologies driving sports innovation forward across important regions.

The Listed

News & Opinion

The STA Group Access Innovation Newsletter – For Curious Minds in Sports
All The Essential Sportstech News Right Here...
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Every conversation I had last Monday started with the Lionesses’ win. The nation loved it. But if you wandered beyond the match reports and into the comments section… well, let’s just say there are a lot of angry men on the internet. 
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Access Innovation Newsletter Sign Up
All The Essential Sportstech News Right Here...
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